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An Excellent Example of the Power of Article Marketing!

April 10th, 2008 | 30 comments

article marketingA few weeks ago, when writing The 5 Dollar Mini-Site Formula, I came across a Mortgage Site and was extremely impressed with it’s rankings.

I wasn’t extremely surprised or even impressed that this guy was ranking well for various long-tail keywords; that’s a given. What I was very impressed with though was the fact that this site was, and still is, ranking VERY well for some of the more competitive mortgage related keywords like “Mortgage Quote” (without quotes) etc.

I ended up doing a small analysis of his site. I checked his backlinks with Yahoo Site Explorer and noticed that a good majority, if not all, of his incoming links were internal links and article directory links.

I know for a fact that the mortgage market coverts at over $1 per click with Google Adsense, so I can’t even imagine how much money this guy is making off of the affiliate programs he promoting there.

I checked the estimated search volume for the first competitive keyword I noticed he was ranking for “mortgage quotes” and noticed it’s at 189 estimated daily searches…that’s huge for a long-tail mini-site promoted solely through article marketing!

There isn’t much of a lesson here today, but hopefully this example will provide some motivation to you if you have yet to start marketing with articles!!

Image source: Elizabeth Salib

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30 comments

  1. wisconsin mortgage (3 comments.)
    10th April, 2008 at 4:32 pm 

    Articles do work very well in the mortgage nice and have proven to be very successful for me as well. I have articles that have sent me literally thousands of visitors and they took about 30 minutes to write!

  2. Cold Sore
    10th April, 2008 at 4:45 pm 

    Articles marketing is one of the most effective way to get targetted visitors and for getting backlinks.

  3. Mark Krusen (1 comments.)
    10th April, 2008 at 4:54 pm 

    Josh, I’m not quite ready to start making money with my blogging yet . Could you check out my website and see if I could benefit From article marketing with what I have going on there. Or should I niche into an area that I talk about and start a new web site. Thanks for any imput. I hope to sign up in the future on both your forums and Garry Conn’s. as I feel you are both doing things the way I want to learn.

  4. Roy Sencio (2 comments.)
    10th April, 2008 at 5:22 pm 

    I agree, article marketing is one of the best ways to score points with the search engines, one way links rock.

  5. TonyC (Sunglasses) (1 comments.)
    10th April, 2008 at 5:26 pm 

    Josh, I’m finally coming round to the idea of article marketing as a means of traffic and links. Although I have been writing articles (I have about 25 on ezinearticles for various niche sites) I haven’t been using it as my main weapon. The last couple of weeks though I have been taking a more in depth look at my stats and was really surprised at the amount of visitors I’ve received from ezinearticle! Full steam ahead from now on I think :)

  6. Pete
    10th April, 2008 at 5:27 pm 

    Mark, to answer your question, ANY website can benefit from article marketing. I took a very quick look at your blog and here’s a few preliminary things you should do:

    1) Buy a domain name (I use namecheap.com, but any will do). This will allow you to build your own asset. Technically, you don’t own your own blog right now — Blogspot does.

    2) Define your niche — Most people who blog use it as a vain outlet, like a personal diary about this, that and whatever. Real bloggers, (ie people who make money from their blog) blog about something they have an expertise in, a passion for and can provide real value with. Think about Josh’s blog right here. It’s highly targeted to internet marketing, it’s a source of real value and obviously, it was enough for you to consider him an authority in the internet marketing arena. Is your blog as focused — in the 3 seconds I was there, I couldn’t tell what it was really all about. That may seem unfair, but that’s about as long as you get with the average visitor, too.

    Anyway, hope that helped.

    And keep up the good work, Josh ;0)

  7. Alex Newell (5 comments.)
    10th April, 2008 at 6:14 pm 

    Interesting post Josh - I was surprised at the huge number of links the site had.

    I had a quick look at the links but did not see how many were articles and how many came from the site.

    Begs the question of how the site was built…

    alex

  8. Josh Spaulding
    10th April, 2008 at 7:00 pm 

    @ Mark - You can always benefit from article marketing, not matter what the site is!

    How you market your blog though totally depends on your goals. If you want to develop a following just provide good, solid information and help people. If you’re knowledgeable in your niche, which you should be, then the links and traffic will come naturally.

    @ Tony - Good articles with a well-written resource box will certainly drive a good deal of traffic. Now just keep up with it.

    @ Pete - True, any site can benefit from article marketing. Excellent points as well.

    @ Alex - I’m seeing 2,809 incoming links to that site, which I wouldn’t really consider to be a huge number. Once site-wide link on a site with alot of internal pages will exceed that.

    He does have alot of internal links as incoming links and that’s a very good thing. Those links count too. Just means he has a good internal linking structure, which is very important.

  9. Jeff (4 comments.)
    10th April, 2008 at 7:04 pm 

    I use article marketing a lot. I use some of my atricles to make hub pages. You can get backlinks and make adsense money off of your hubpages. You can also add affiliate links for ebay and amazon to your articles. Hub pages takes care of the whole thing automatically. Check it out at hubpages.com. Jeff

  10. Troy Duncan (1 comments.)
    10th April, 2008 at 9:26 pm 

    I’m going to implement some extensive article marketing for one of my sites. I’m hoping to get a boost for my targeted keyword.

  11. Maria Reyes-McDavis (2 comments.)
    10th April, 2008 at 10:19 pm 

    This is an excellent post, there is a huge lesson here… article marketing still works. Technology is moving, but the staples are still viable.

    Great post Josh!
    Maria :-)

  12. Charlie
    10th April, 2008 at 10:26 pm 

    That’s pretty outstanding Josh, I submitted an article this last weekend according to the instructions on your $5 dollar eBook, and I’m pleased to announce that I my 1st article was approved by ezinearticles.com. I’m actually proud of this one I wanted to make sure that I was providing good information, and I almost didn’t want to submit it, I thought if it’s this good I should post it on my blog, but I followed your advice and also submitted to 5 other article sites. So I’m definitely on board with article submissions. So again thanks for always sharing your genius with everyone here.

    Charlie.

  13. Sami (13 comments.)
    10th April, 2008 at 10:35 pm 

    My thanks to everyone for sharing.

    I did some testing in 2 super competitive niches - make money online & internet marketing. I wrote just 7 articles and published them at a rate of 1 or 2 per week.

    In just 6 weeks my totally new site went from no rank to page rank 4 on Google. And it had just 2 pages!

    Now here are some factors to consider:

    1- I used Article Marketer to distribute my articles. Yes I am an ffiliate but in the spirit of this discussion I haven’t put my link here.

    2- That was almost 2 years ago. Page rank doesn’t have the same meaning as it once did and you can’t judge sites by their page rank Today I have sites with PR5 & 6 that get less traffic than some of my PR3 & 4s! I guess we’ll have to wait and see what Google decides to do with PR.

    3- Back then when you registered a new domain as I did, it did not necessarily get put into the Google sandbox for 3 - 6 months. I think today that is what happens if you don’t know what you are doing.

    The key today is to start a site with at least 30 pages and preferably 50 pages of good quality information. Not only that, the site structyre must be optimised too.

    Then make sure you get a handful (and no more) backlinks to your site in that first week, with article marketing or other legitimate and quality methods.

    But then do try to make sure you repeat the same performance “consistently” every week.

    Just this simple process, applied “consistently”, will ensure that you get ranked much sooner (& Google gives you a PR too, whatever it’s worth).

    4- Article Marketing still works and works really well.

    Here’s a huge tip: Most web2 sites with the exception of Squidoo and hubpages, auto insert a HTML tag (attribute actually) called “NoFollow”. I’ll show you how to find out in a moment.

    This means that the search engine bots do not follow your links backl to your site. This cmpletely negates the link spammers (using automated software or low paid thrid world outsourcers) from benefiting by dropping irrelevant links onto blogs like Josh’s here and all these new media sites.

    The disadvanatage for us legitimate marketers is that we get zero SEO benefit and it is a whole lot of new effort to get our posts on new media sites noticed by individual humans who then may or may not follow our links back to our sites!

    Side note: This is nice thing about Josh’s blog. After 3 posts, you do get a “followed” link to your site. Thanks Josh.

    So why bother with all these new media sites? My experience suggests the reason is that everyone else seems to think it is a good idea. Yes 2 years ago having 500 friends on MySpace was a good thing but today everybody has those and the friendBlaster scripts have ruined the whole thing anyway.

    I have a lot of friends among top marketers and new media specialists. I know of no one who is getting thousands of visitors to their sites via any of these sites.

    But you know what, article marketing gets you a steady stream of visitors, builds your authority just as well as those new media sites AND boosts you in the search rankings which is where most of the traffic is.

    OK, how do you find out which sites allow followed links. Well, go to any site including any blogs that allow comments.

    In do a right-mouse-click & “view source”, so you see the HTML source. Now don’t panic, you need not understand any of that code.

    Just do a search (Ctrl + F) and search for the phrase “nofollow”. If you find them they will be next links that are clearly recognisable as someone’s web address … you know like:

    http://www.SomeDomain.com

    then you know the site has no SEO benefits for you.

    To save you a bit of time theese are some of the sites that people rave about that I have found do not allow “followed” links:

    Twitter, StumbleUpon, Yahoo Answers,

    Finally I have heard the argument about the fact that if you make qood quality posts, your posts will still be ranked highly by SE’s.

    Yes true and I do have “several” squidoo lenses on one page of Google in super competitive niche (no not IM & not make money … bigger than those). I also have a hibpage or two in hthe first two pages of Google and a few clearBlogs and others.

    But I leave you with my final tip on all that: It has NOT been worth the effort. Why put in all that effort to learn yet another new site and how it works, then make good quality audio/video/text posts that people read (& say thanks I got the info I wanted) on someone else’s site onl;y to get those pages up in the SE rankings?

    Why do all that when good old article marketing gives you everything you could possibly want AND while your articles may not get ranked at the top (& get all the credit by themselves as new media post might do) your site WILL get all the credit.

    AND the effect is long lasting. That PR4 site of mine took two years of no content, no more links, no changes to drop to PR3 and only recently down to PR1. But I can still do things with it because it is still indexed.

    Sorry about the long post. I wanted to share as much as I could with you.

    Good luck.
    Sami

  14. Lisa (1 comments.)
    11th April, 2008 at 2:19 am 

    How many times are you allowed to advertise 1 article on several article sites?

  15. Sami (13 comments.)
    11th April, 2008 at 3:14 am 

    Lisa

    You can send out the same article to hundreds of directories but it is best to use a distribution service and do it all in one go for maximum impact.

    You may hear form some people about “duplicate content penalty” by the search engines. That is total non-sense and a story for another time.

    When I sent out my articles after about 6 weeks I had around 400+ publications of my 6 or 7 articles. That is 400+ backlinks to my sites.

    Of course Google doesn’t count them all as it sees that it is the same 6 article(s) repeated with the same 6 link texts pointting to my site.

    But the links are there and I get human traffic from them anyway.

    Yahoo and other engines do list most of the articles and links.

    I hope this helps.
    Sami

  16. Burn Fat Feed Muscle (2 comments.)
    11th April, 2008 at 7:18 am 

    Thanks for a great post, Josh. Article marketing gave me my start right at the beginning and it is still a major part of my marketing efforts.

    As far as nofollow goes, there is a Firefox add-on that is very useful. It highlights nofollow links. This makes them super easy to identify. Get it here:
    https://addons.mozilla.org/en-US/firefox/addon/321

  17. Tom (1 comments.)
    11th April, 2008 at 10:33 am 

    I read your 5 dollar formula ebook and have to say it was really good. I already tried article marketing in the past and it gave me my first success. Your ebook gave me some more ideas.

    Also for those who haven’t tried, you can also publish your article to a squidoo lens, it brings nice traffic to affiliate programs and website. And it’s free backlinks too.

    Josh, whataboutloans.com have a big button for an affiliate mortgage rates offer. I see there is a privacy policy and terms of use page, which are good to have for landing page quality score (AdWords). Maybe these were created for ppc first, but do you think Google also take that into account for SEO ?

  18. Internet Junkie (9 comments.)
    11th April, 2008 at 4:08 pm 

    I have submitted a few articles to article directories and it’s always a boost in my confidence when I get an email from Ezine Articles telling me I gained the status of Expert Author!

  19. Josh Spaulding
    11th April, 2008 at 6:55 pm 

    @ Maria - Glad you liked it. Thanks for the plug on your blog as well. For some reason the trackback hasn’t came up, but I appreciated it.

    @ Charlie - Congrats on your first article :) I know, those golden nuggets are hard to let go of lol But you’re not removing the knowledge from your head, so you can always write similar articles for your own site(s.)

    @ Sami - Congrats on your success. I’m not a big fan of article marketer or any other submission service because you don’t control where you’re aritcles go, but if you like it…that’s good I suppose.

    I agree with your thoughts on a good site structure, but definitely disagree with your thoughts on starting a site out with 30 pages. The number of pages has nothing to do with ranking. The more pages you have the more doorways there are for visitors, but the # of pages has no effect at all on SE rankings.

    Nofollow sites/blog aren’t bad. They still provide an opportunity to network, develop relationships and don’t forget about the direct traffic! True they don’t pass PR though.

    Thanks for the long, winded comment ;)

    @ Lisa - you can submit the same article to multiple article directories, but stay away from mass submission services. They’ll spam your article across hundreds of low-quality sites, when you could be using Article Post Robot or manual submission to get your article(s) on only the top quality sites.

    @ Sami - I’d love to see some hard evidence of your success with ArticleMarketer. I’ll even promote it for you!!!

    @ Burn - Glad you enjoyed it. SearchStatus is nice isn’t it? :) I’ve been using it for several months now.

    @ Tom - Glad you enjoyed it :) I don’t believe PPC campaigns impact organic results in the least bit, but I’m not a PPC guru, so I haven’t done any testing with it.

    @ Internet - Congrats :)

  20. Sami (13 comments.)
    11th April, 2008 at 7:14 pm 

    Josh

    Of course you can start with one page and build up. As I said, I only had 2 pages during my tests.

    And no it is not purely the number (of pages) that affects SEO. But if you already have several pages & good internal linking structure, a sitemap, etc, when you’re discoevered by the bots, you start a lot further along than if you start with 1 page.

    What I say is also confirmed by Dr Ken Evoy of SiteSell - he is the most successful Interenet Marketer of all time - source:

    http://www.gurudaq.com/internet_marketing_guru_index.php

    He is ALWAYS number 1 above John Reese, Rich Schefren etc etc.

    Anyway we agree that you can build your success using sound, consistent and simple steps, starting even with 1 page.

    As for my evidecne, Josh you have my email address. Drop me a line and I will demonstrate or we can do a case study & record it:

    We’ll do the the entire article marketing thing step by step and post using my Article Marketer account and track the progress.

    You can share the results with your subscribers.

    Sami

  21. Sean of Making Revenue Online (1 comments.)
    12th April, 2008 at 7:50 pm 

    Nice idea about article marketing. They do generate back links to your websites or blogs. Don’t forget the balnce when writing certain articles. Quality and Quantity must be achieved to have a certain amount of success.

  22. Josip Barbaric (1 comments.)
    14th April, 2008 at 2:21 am 

    I’m a very big fan of article marketing so this really doesn’t surprise me, but it’s always good to re-affirm what you know, right?

    Thanks a lot for this post!

    Take care!

  23. Hendra (4 comments.)
    16th April, 2008 at 2:00 am 

    I have long planed to submit my article as a form of bummarketing, but i am still struggling my self on writing those articles.

    English is not my first language, so it’s a bit pain for me writing an article to another….

    I wonder Josh, do you submit article on ezine for this blog?

    Thanks!

    Hendra

  24. Tom Lindstrom (2 comments.)
    17th April, 2008 at 3:31 pm 

    Articles are a fantastic way to build your “authority” in the market you have chosen and also build links back to your website.You need to have one-way links pointing back to you, and submitting articles is the key to get these valuable links.

  25. Zher
    18th April, 2008 at 5:24 pm 

    I wonder why people dont consider or rather dont talk about using the rotating features available in many article submission softwares. There is article post robot and artemispro, which allow you to have three or more variations of the same article, which wont take you more than an hour to produce, and rotate and produce and submit a huge number of unique (atleast more than 30%) articles. So each directoy gets an article which unique by atleast a few percentage.

  26. Josh Spaulding
    18th April, 2008 at 10:24 pm 

    @ Zher - Thanks for your comment, but please do not use redirects in your comment URL field! I dug you out of Akismet’s filter and I’d imagine that’s why you were there.

    I’m not familiar with artemispro, nor have I heard of it, but I’m a regular user of APR. You can rotate different versions of the title and summary, but not the article body.

    It’s not a bad idea, but it’s not going to make your article unique. 90% of all articles directories don’t even show the summary on the main article page in the first place.

  27. Barb (7 comments.)
    20th April, 2008 at 9:13 pm 

    Josh,

    I downloaded your $5 mini site formula and read it 3 times already.
    Just a query - when I go to SEOtools and put in the keyword, the results are not going low enough to reach the 100’s. I’m not getting enough results or am I doing something wrong?

    Thankyou
    Barb.

  28. Josh Spaulding
    20th April, 2008 at 10:17 pm 

    Hi Barb,

    Yep, you’ll have that with competitive terms. When this happens you just need to do some queries of related terms with a little less competition.

  29. ArticleShark (1 comments.)
    29th April, 2008 at 10:32 pm 

    Indeed, if done well - article marketing can have boundless benefits to a site.

    One benefit that I enjoy in submitting articles to directories, particularly the more popular ones is that when your article is unique enough - title and content, it can have a bigger chance of reaching the top of the SERPs quick giving your site more traffic. This is especially helpful if you have a new website you’re dying to get some traffic to.

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