Internet Marketing with Josh SpauldingMaking Money through Ethical Marketing.

How to Create and Market an Ebook - Part 1

After the great response, including several emails, to my previous post “How to Create and Market an Ebook or Report” I’ve decided to provide more information on the subject. The post was well-intended and informative, but very vague for those who have never created an ebook. I even pondered the thought of writing an ebook on how to create and market an ebook, but decided to just give it away here for free instead.

With that being said, I’ve decided to create a series of posts that will prove to be an in-depth, “everything you need to know” guide to creating and marketing an Ebook for long-lasting residual income.

I like the way Caroline organized the Twitter Guide at her blog, so I’m going to do something similar.

The series of posts (not sure exactly how many yet) will be split up and when completed, added to a page (not a post) on this blog. This guide will always be freely available. The only thing I’m going to do differently, is how I deal with comments. I’m going to leave comments open on each part, so people can ask questions, say thanks or anything they like for each individual part.

OK, let’s get started!

Part 1 - Coming up with an Idea and Titling your Ebook

I’ve had several people, who are considered “gurus” tell me that you first have to make sure there is a market for your product. I agree. Of coarse there has to be people that would buy it. But what many of them also say is something along the lines of this “If there is already a million and one products out there on the subject, then it may not be a good idea.” That, I disagree with!

When I’m looking for ideas I simply think of the topics in which I have a good amount of knowledge in. So far I’ve only written Ebooks in the Internet marketing niche, but I may go outside of IM sometime in the future.

Just because there are many other ebooks out there on the subject, DOES NOT mean you can’t do well with it and here’s why:

1. A good majority of the ebooks online never get mass exposure and the few that do, are not seen by EVERYONE in that market and even if they were, many people purchase multiple products on the same subject. The online market is huge and it’s growing day by day. That goes for the Internet marketing niche as well as non-IM niches. More people are buying online and it doesn’t look like it will be slowing down anytime soon.

2. Everyone absorbs information differently and everyone provides information differently, so even if your product is similar to others, you provide a different view. You and I could have the exact same level of knowledge on any given subject, but if we both wrote an ebook on the subject, I guarantee some people would prefer mine, while others would prefer yours.

You don’t have to have a Masters Degree on the Subject!

A few months ago I was chatting with a friend, a fellow Internet marketer who hasn’t yet created an ebook. I know he has a passion for building things with wood ie. bird-houses, chairs etc. so I asked him if he had ever thought about writing an ebook on the subject and selling it through ClickBank. He said something along the lines of “I’m not Bob Villa, man… I’m not THAT good.”

That brings me to a common misconception when it comes to ebook creation and that is “you have to be an expert in that niche in order to do well with it.” The only problem with that is it’s absolutely false!

Do you need to have knowledge on the subject? Absolutely! but theres one important thing to remember, there are different skill levels in every niche.

If his book was on advanced techniques for wood carving, he may not be able to cut it. But, I guarantee there is something in that “niche” he can teach others! And that’s what it’s all about!

There is no set law stating that one cannot use a title that someone else has used, unless it’s trademarked, but obviously you want your book to stand out.

The first thing I do, once I’ve decided on a topic, is write down 3 or 4 ideas for the title on a piece of paper or in a notepad document.

You want the title to be catchy and unique, but most importantly, you want it to be lazer targeted and relevant to the topic of your product.

For instance, my latest ebook is titled “The Ultimate Blogging Blueprint” and it is just that - a blueprint for those brand new to blogging. It shows people exactly how to create and market a blog. When thinking of the title I wanted to make sure that people wouldn’t get the wrong impression of the product.

For instance, I pondered the idea of “The Ultimate Guide to Blogging Riches,” but the ebook doesn’t teach you how to get rich with a blog, it simply teaches you how to get one going and how to do it correctly.

Once I have all the titles written down I do a Google search for each one. Those that return sales pages of products with titles that are very similar, I discard. Those that don’t I keep. If there are more than one left after that process I silently argue with myself (and sometimes my wife) until I’ve decided on the most catchy, relevant title.

———————————————————————————————-

That’s it for Part 1. I’m very well known for forgetting things, so I’ll probably be back to add to this later on down the road.

Click Here to Continue with Part 2

Popularity: 20% [?]

Related Posts

• How to Create and Market an Ebook - Part 3
• Featured on DealDotCom
• Make Money with your Hobby
• How to Create and Market an Ebook - Part 2
• Buying Electronic Products in the Era of Information Overload
• Make Money with Niche mini-site Marketing
• How to Create and Market an Ebook or Report
• Is Intimidation Holding your Online Business Down?
• Residual Income through Ebooks and Products
• When the Long Tail is Too Long for Keyword Research