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How to Create and Market an Ebook - Part 2

Part 2 - Creating a Buzz, Capturing Potential Customers and Laying the Foundation

Now that you’ve come up with an idea and title, it’s still not time to actually write the book.

The next step is registering the domain. If this is going to be a quick report for some quick cash, you can use a domain you already own, which is somewhat related to the topic of your product and just create a subdirectory for your sales page. This is what I did with “Advanced Article Directory Profits.” However, I think there is much more potential so I will eventually improve the product and move the sales page to it’s own domain.

If this is something you’ll be going “all-out” on, I highly recommend registering a domain solely for the your ebook. It’s only $9 or so a year, so you really can’t lose.

Many people need more than one look before they purchase. They will take a look at the sales page, then come back later on if they decide to go through with it. That’s why it’s very important to use the title of the product as the domain name.

For instance:

My “Article Marketing Domination” ebook is at http://www.articlemarketingdomination.com/

My “Ultimate Blogging Blueprint” ebook is at http://www.ultimatebloggingblueprint.com/

Capturing Potential Future Customers and Creating a Buzz

This is something that I have to admit, I haven’t done with all my products, although I should have.

The main reason you want to do this is because you’ll be indirectly generating income before your product is even launched. When something big is in the works, whether online or offline, do you hear about it ahead of time? In most cases yes. If your product just pops up out of nowhere, it’s just like all the others…take it or leave it. You want people to know about it before it even exists because you KNOW it’s that damn good!

Capturing potential Customers

After registering your domain, you’ll have a plain page. Nothingness in the WWW. You don’t necessarily need to write the sales page right away, although you can.

What I’ve done, and it proved to be an excellent idea, was have a nice looking header graphic and cover graphic done (Sean Lowery does most of mine, I highly recommend him) and place them on the sales page. Come up with an intriguing title that captures peoples interests and a short description of the best product to hit the market since whatever in your niche (your new product). At the bottom you’ll place an opt-in form where visitors can subscribe to the “notification list.”

Of course you’ll need to have a good auto responder like Aweber or GetResponse (both are excellent,) but the small investment is worth it.

Now you can actually start promoting your new ebook right away, capturing potential customers and building a list at the same time.

Creating a Buzz

If you already maintain a popular blog, newsletter etc. then obviously you already have a means of creating a buzz and getting the word out.

However, many people do not. Your product may also be irrelevant to the interests of your current means of exposure so you wouldn’t want to promote to them. This was the case with my latest product. My list was targeted and I did promote it to that, but my blog is composed mostly of those of you who already maintain a blog. My product is aimed toward those who have never started a blog, so I didn’t promote it on the blog.

If this is the case, this is where forums come into play. I’ve literally captured thousands of opt-ins for upcoming products etc. JUST through forums and it’s actually very easy to do. Keep in mind easy doesn’t always mean quick. It does take some time.

Just sign up to some of the more popular forums in your niche. If your product is Internet marketing related, sign up with Warrior Forum, SitePoint, DigitalPoint etc. if you haven’t already. If your product is not IM related, do a Google search for “Niche + Forum” and come up with a few popular forums in that niche. You would be surprised how many non-IM niche-specific forums there are.

Be sure to include a link to your new sales page the signature of each account. Find every thread that is related to the topic of your product and reply with smart, well-informed answers and contributions. Even if a thread doesn’t require an answer, write a good reply that could help others.

As simple as it seems, forums have the potential of driving alot of traffic! It’s all about creating a reputation and helping others!

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As I stated before, I may add to this as time goes on. Part 3 coming soon! Any questions or misunderstandings will be added when presented. If you have any questions please comment below and I’ll add the answer to the main body if needed.

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