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Niche Marketing and the Importance of High Paying Keywords

August 14th, 2007 | 3 comments

I've dabbled in "niche marketing" for the past few years but didn't really get serious about it until a few months ago.

I started off with a few travel Websites that I put hundreds of hours into and I was pleased with their results. I then started a home biz site and several other sites on other niches. All of these sites generated revenue on a daily basis but I never really thought about creating loads of sites.

Then I thought "I have 20 some sites that bring in a few dollars a day so why not keep going?" So that's just what I did Money mouth

The first "niche site" or "MFA (Made for Adsense) site I created, after those I've already mentioned, was a 5-page golf site. It's a "white-hat" informational site and I primarily promote it with articles. It's bringing in a couple dollars a day but nothing crazy.

Then I moved on to a Teen Pregnancy site. Did the same exact thing with that one and it's bringing in a couple dollars a day.

Then I started thinking about what my next site was going to be. I remembered always hearing that mortgage, real estate and debt consolidation sites always had high paying Adsense clicks but for some reason I never built a site around one of those niches.

I found a great deal on unique, customized niche sites for a VERY low price so I grabbed it and put up a mortgage loan site … It was a good move!

This site is brand new but it has received a few clicks, despite very little marketing so far. Out of the 6 or so clicks it’s received, every single one has been over $1. At least half of them were closer to $2.

Now I’m kicking myself in the butt for not targeting these niches earlier.

The moral of the story is this: Don’t bother with low paying markets. Get into those that pay in the $'s not cents!!

I have sites that generate over 100 clicks a day, but don't generate anything close to $100. If I would have targeted a niche like real estate I'd be making over $100 per site just from adsense.

Don't learn the hard way like I did. Do your research and you'll make MUCH MORE MONEY!!

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3 comments

  1. CBRA (1 comments.)
    15th August, 2007 at 1:34 am 

    Very interesting, I need to learn a lot from you
    CBRA

  2. [...] - but what if most clicks only earn you 6 cents? To make serious money from Adsense you need to target high paying niches. Blogs: Depends on the niche. A Make Money Online blog is unlikely to get high paying clicks, but [...]

  3. Daiv Russell (1 comments.)
    26th January, 2008 at 2:25 pm 

    Josh,

    I was recently in a very similar situation. I have over hundred sites, some of which are VERY seasonal and get a ton of traffic, giving me a hundred dollars a day in click-throughs. Then… the drought. It’s no longer the appropriate season.

    Now, I’m taking a look at some of the more “evergreen” concepts out there to try to maintain some consistency throughout the year.

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