Are you Targeting the Wrong Niche?

January 30th, 2008 | 4 comments

Targeting Irrelevant Niches Particularly the ever-so-popular “Make Money Online” niche?

Something I’ve never understood is why so many Internet Marketing Blogs target “Make Money Online” as the primary keyword phrase for their blog.

I know for a fact that a good majority of the organic searches that are done for that phrase are by people who are not familiar with “Internet Marketing,” but looking for quick, easy ways to make money online.

Do you think they know what SEO, affiliate marketing etc. are?

I can only imagine how many of these people quickly click away after realizing they have no idea what Internet marketing is.

For those who aren’t too worried about the ranking of their blog I suppose it doesn’t matter, but we all care enough to insert something into those title tags don’t we? So why not target something a little more relevant so if we do end up ranking well for that keyword or phrase it might actually convert?

Just a short “rant” I guess you could say. Although it doesn’t really bother me. I just don’t understand why people do it. Because it’s a competitive keyword? These people would end up with more SE traffic by targeting a keyword with less competition that’s more targeted and relevant.

Are you targeting “Make Money Online” on your Internet Marketing Blog? If so, why? I’d love to hear your thoughts.

photo creditsrrojales

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4 comments

  1. SEO Training - Terry Reeves (2 comments.)
    31st January, 2008 at 6:06 pm 

    I see this with SEO blogs. Personally, I have very little time to blog as I am actually doing SEO for small businesses that need the service. Also, I frequently see SEO blogs that seem to target other SEO’s exclusively. Why is that? SEO’s don’t need SEO, do they? Small businesses do and that is who I try to target with my blog. I need the money, not the fame.

  2. Josh Spaulding
    31st January, 2008 at 6:45 pm 

    Yeah I see alot of “SEO’s” doing odd things. Most SEO’s aren’t as good at SEO as they claim. What they’re good at is making people think they’re good so they can charge ungodly rates for their services, which normally produce mediocre results. That’s just my observation though.

    This isn’t directed toward you, Terry, but if these “SEO guru’s” were as good as they say they were, they wouldn’t need to consult or offer their services. They would be rich off of their own efforts.

  3. SEO Training - Terry Reeves (2 comments.)
    31st January, 2008 at 7:20 pm 

    That last statement is so true. I found several years ago that there are many “partnership” opportunities available to people like me who have an ability to rank sites. My skills are valuable to business owners who don’t have the skills to be a marketer of search or anything else.

    I am involved in a partnership with a web development company in California that will pay me like a lottery ticket once things are complete. This “job” will take about a year to complete and offers are already coming in. All I have invested is some free time on Saturdays and my results.

  4. Cath Lawson (9 comments.)
    30th August, 2008 at 3:18 pm 

    Hi Josh – I don’t know either. Maybe they can’t think of another keyword.

    I don’t get why so many folks who make money online call themselves internet marketers either. Surely their sites can’t suck so much that there isn’t another way to explain what they do?

    You don’t get offline businesses describe themselves as offline marketers.

    I totally agree on some of the so called SEO experts. I’ve asked some of them really basic questions on their blogs and they can’t come up with an answer. I’m guessing a lot of them know little about SEO at all.

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