Internet Marketing with Josh SpauldingMaking Money through Ethical Marketing.

Google’s Hot Trends a New Resource for Niche Marketing

I just purchased a “special offer” from one of the more popular forums, which was composed of a couple videos full of fluff. The entire contents of both videos could have been narrowed down to one single resource –> http://www.google.com/trends/hottrends

This is a pretty neat resource but I disagree with someone selling a resource, it’s just unethical and a horrible way to build a reputation, great way to destroy one though if thats what your after.

Anyway, with nearly 2 1/2 thousand posts I’d rather not have my account deleted so i won’t point you to the exact offer. I will say there are normally some excellent offers there, this isn’t one of them.

(Just a little P.O’d that I paid someone to pretty much point me to a resource that i would have come across anyway)

So now that I’ve paid someone to show me the new “hot trends” feature of Google trends, I’ll show you. The following information was not taken from the “product” I purchased. As I stated before, the link is the only thing I got out of that offer.

The new hot trends feature is unique in that you can see what terms were recently (24 hours or so) searched for more than they’re usually searched for. The key would be in researching these “hot trends” to see what exactly they are. If they normally don’t get many searches and it looks like it’s a niche that may stick for a little while, put up a quick site and get it indexed as fast as possible.

If you just put up a bunch of quick sites without researching each niche, no matter how hot they are today, you may find you’ve wasted your time. The reason I say that is because hot news today isn’t necessarily hot news tomorrow. You would need to research, say the top 10 or so, and see which ones look like they’re going to stick.

For instance, when the bridge collapsed in Minneapolis recently, I would guess that terms like “Indiana bridge inspection” or “California bridge inspections” etc. were searched for much more than normally. As soon as the press stopped covering it, the searches most likely dropped back down to next to nothing.

But, if for instance there is a new hot TV series airing and it’s really good, those searches would be much more “sticky” and continue to be searched for in high volumes.

Pretty cool resource and you didn’t even have to pay $17 for the link. You must feel special huh?

Popularity: 10% [?]

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